What I offer
I don’t just deliver content
I help you build strategic communication that establishes authority and moves people. Each service is designed to create genuine insight, not just fill pages.
Whether you need one piece or a comprehensive content strategy, I bring research rigour, creative vision, and a commitment to work that lands.
My services include thought leadership, case studies, training materials, podcast consulting, and custom projects tailored to your organisation’s unique needs.
Sometimes the best approach spans multiple formats. I design strategic, integrated campaigns to maximise reach.
Thought Leadership
Establish your organisation as an authority through strategic content that advances ideas and builds credibility. I create white papers that synthesize research and present original frameworks, research articles that contribute new thinking to your field, thought pieces that stake out positions on emerging issues, executive content for LinkedIn, long-form essays, e-books that establish expertise, and lead magnets that attract your ideal audience.
Most thought leadership is opinion dressed up as insight. I bring academic rigour - years of research training and PhD-level analysis - combined with strategic communication design to help you build arguments that land, frameworks that stick, and ideas that influence.
Case Studies
Transform client success into compelling proof of your impact. I craft case studies that balance emotional appeal with strategic vision, demonstrating value without exploitation or hyperbole, whether you need a single showcase piece or a library of customer stories.
Too many case studies read like glorified testimonials or data dumps. I bring storytelling craft and strategic thinking to create proof that persuades, showing not just what you did but why it mattered and how it connects to your broader vision.
Training Materials
Equip your teams with clear, engaging resources that drive real change. I create onboarding materials that bring new staff up to speed quickly, professional development resources that build capability and confidence, training guides that translate complex processes into clear action, and workshop materials that facilitate genuine learning.
Most training materials are either too dense or too simplistic. I bring pedagogical expertise from years of teaching and curriculum development to create resources that respect your team’s intelligence while genuinely helping them grow.
Podcast Consulting
Develop strategy, craft narratives, and create conversations that position your organisation as a thought leader. I work with organisations to develop podcast concepts and strategy, craft episode frameworks and narrative arcs, prepare hosts and guests for compelling conversations, and provide clients with the tools they need to record, edit, and produce captivating audio (and visual) experiences.
Most podcast consulting focuses on technical production. I focus on the thinking - the conceptual architecture, strategic positioning, and narrative design that makes conversations memorable and meaningful, helping you create podcasts people actually want to listen to.
Custom Projects
Strategic editing, specialised content, or something unique - if it requires research-driven thinking and creative execution, let’s talk. This might include editing existing materials, blog content and newsletter writing that builds ongoing engagement, specialised research and analysis, content strategy development for complex initiatives, or projects as diverse as organisational values stataments and leadership frameworks.
What unites all custom work is the same commitment: research rigour, strategic insight, and a refusal to settle for good enough.
I also work with clients on retainer for ongoing content strategy and execution. This gives you priority access, consistent quality, and a partner who understands your voice and goals as we build momentum together.
This is particularly valuable for integrated campaigns, like developing a white paper alongside supporting blog posts and podcast episodes, or a targeted LinkedIn campaign with articles, posts, and a short e-book.
Every organisation is distinct.
Every project is unique.
Research depth that elevates your content above competitors
Strategy-first thinking aligned with your organisational goals
A collaborative process tailored to busy leaders
Creative clarity that cuts through noise